DESIGN

Thread not Dead - Circular Fahsion

 

A dump truck of textile waste is burned or buried every second. And less than 1% of all clothing is turned back into new clothing at the end of its life.

What if you could send your worn-out clothing for recycling certain that it’s going to get made into new clothing, and receive credit to spend on stores like our ZARAMIA AVA circular fashion range?

That’s exactly what you can do through Teemill’s Thread not Dead campaign. Teemill is a clothing manufacturer that we at ZARAMIA AVA partner with. They produce our designs sustainably using organic cotton.

The clean-energy company have a circular manufacturing process, including QR codes on their items to enable to them to be easily returned and recycled at the end of their lives. 

Now, you can send them any 100% cotton item that has a readable care label by post for free. In return, you’ll get credit to spend in stores like ours.

 Head here to get your free returns label: https://teemill.com/threadnotdead/

Shop our fabulous circular fashion range here: https://www.zaramiaava.com/circular-fashion

 

Breast Cancer Awareness

 

October is breast cancer awareness month. We wanted to raise awareness by designing a breast cancer T-shirt. A donation of the profits from the Tshirt will go to a breast cancer chairity. We have chosen Coppafeel! as our charity to support.

 
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We produced many designs for this campaign as we wanting to get it right.

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If you would like any of the designs below printed in white or black ink on black, white or grey organic cotton T-shirts please email us as we can arrange that for you.

 
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View our Circular Fashion Range


Show your support for breast cancer awareness please see these campaigns below.

Wear it Pink Campaign - Breast Cancer Now

‘Register for wear it pink 2020, wear something pink on 23 October and raise money. You’ll be helping to make cutting-edge breast cancer research and life-changing support happen.’

https://www.wearitpink.org/?_ga=2.241769985.2037931457.1602151312-1197924822.1602151312

Grab Life by the Boobs Campaign - Coppafeel!

‘Get to know your boobs book check 101 Our complete guide on how to check your boobs, and what you should be looking out for when you CoppaFeel!’

https://coppafeel.org/grab-life/

Know your lemons challenge - Know Your Lemons

1. Get the Know Your Lemons app and learn the 12 signs of breast cancer. 2. Bite a lemon for 12 seconds! Share the video/photo with #knowyourlemonschallenge and tag us: @knowyourlemons

https://www.knowyourlemons.com/challenge


Heres a a list of Breast cancer awareness charities if you would like to research, fundraise or donate.

- Prevent Breast Cancer

‘Prevent Breast Cancer is the only UK charity funding ground-breaking research solely aimed at preventing breast cancer for future generations.’

Donate here:

https://preventbreastcancer.org.uk/donate/

- Breast cancer now charity

‘We’re Breast Cancer Now, the charity that’s steered by world-class research and powered by life-changing care. We’re here for anyone affected by breast cancer, the whole way through, providing support for today and hope for the future.’

Donate here: https://www.wearitpink.org/pay-in-fundraising

- Coppafeel! Charity

‘We’re here to help everyone stand the best possible chance of surviving breast cancer by educating you on the importance of getting to know your boobs and pecs!’

Donate here: https://coppafeel.org/give/

- The Pink Ribbon Foundation

‘The Pink Ribbon Foundation is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, have been affected by breast cancer, or who work to advance the understanding of breast cancer and its early detection and treatment.’

Donate here

https://www.pinkribbonfoundation.org.uk/donate

- Cancer research uk

‘We fund scientists, doctors and nurses to help beat cancer sooner. We also provide cancer information to the public.’

Donate here: https://www.cancerresearchuk.org/get-involved/donate

- Know Your Lemons

‘Our mission is to help women find breast cancer as early as possible. We do this through well-designed education.’

Donate here: https://www.knowyourlemons.com/mission-vision-values?form=FUNMNGYXGSN

- Breast Cancer Haven

‘One in seven women in the UK will develop breast cancer at some point in their lifetime. Thanks to research, more people are surviving breast cancer than ever before.’

https://www.breastcancerhaven.org.uk/donate/donate-now/15/credit-card

Please everyone check your breasts for your health and remind your friends and family it is very important.

 

Inclusion Circular Fashion Range

 

After our last post we received a lot of positive feedback from our Inclusion geometric designs, and we thought we could do more, so we have launched this Circular Fashion initiative to enable us to support different charities to donate a percentage of the profits to.

Our first chosen charity will be supporting Black Lives Matter and the charity chosen is Black Minds Matter UK.

We struggled to find UK based charities that help support the Black Lives movement, so we have gathered a list of charities that we researched below.

We also have put together a list of petitions to sign.


 

INCLUSION CIRCULAR FASHION ORGANIC RANGE

The geometric illustrations are designed by ZARAMIA AVA Sustainable Fashion Designer. The design is inspired by bringing people together. They are all cruelty free and vegan, we only use natural materials in our products and renewable energy is used throughout our supply chain.

 

Please tag us #ZARAMIAAVA in your selfie photos wearing the garments, we would love to see how you have stlyed them, we want to raise awareness of inclusion.


 

INCLUSION ART PRINTS

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All our artwork is printed on Unicorn White 100 % Recycled Paper, from de-inked post consumer waste, which is FSC Certified. Printed with inks partly made from organic biomass, which are food safe, using comparable de inking processes so can be fully recycled at any plant. Our artwork is printed by local sustainable printers based in Leeds.


UK Charities to support the Black Lives Matter Movement

Stephan Lawrence Charitable Trust 

‘The Stephen Lawrence Charitable Trust runs high impact programmes that inspire and enable young people from disadvantaged and underrepresented backgrounds to succeed.’

https://www.stephenlawrence.org.uk/stephen-lawrence-day/stephens-story/

Donate here 

https://www.stephenlawrence.org.uk/support-us/donate/

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Black Minds Matter UK

‘Our mission is to connect Black individuals and families with free mental health services — by professional Black therapists, specifically for Black trauma. To make this happen, we want to make mental health topics more relevant and accessible for all Black people in the U.K., removing the stigma and remodelling the services to be relevant for the Black community.’ 

https://www.blackmindsmatteruk.com

Donate here 

https://oxfordshire.enthuse.com/cf/black-minds-matter-uk

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Black Lives Matter Leeds

‘Black lives matter Leeds, formally it starts today, work to stamp out racial injustice in our city.’

https://blmleeds.co.uk/

Donate here 

https://www.gofundme.com/f/black-lives-matter-leeds

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Black Health initiative

‘ BHI aims to develop interventions that enable service users to make positive lifestyle choices in relation to their health and well-being. Equity access.

 https://m.facebook.com/BlackHealthInitiative/

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RunnyMede Trust 

‘Our authoritative research-based interventions in social policy and practice, and our public engagement with decision makers, will assist policy-makers, practitioners, and citizens, to reduce the risk of our society being blighted by racism and discrimination to the detriment of us all.’ https://www.runnymedetrust.org

Donate 

https://www.justgiving.com/runnymede-trust

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Stand against racism & inequality

SARI is a service user/community-oriented agency that provides support and advice to victims of hate, and promotes equality and good relations between people with protected characteristics as defined by law.’ https://www.sariweb.org.uk

Donate here 

https://www.sariweb.org.uk/who-we-are/donate/


UK Petitions to sign to support the Black lives matter movement.

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Justice for George Floyd petition

SIGN HERE

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Justice for Breonna Taylor

‘She was brutally shot and killed by police in her own home. She did nothing wrong. Our fight for justice for Breonna begins today.’

https://www.standwithbre.com

SIGN HERE

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#WeCantBREATHE

‘The #WeCantBREATHE movement was launched by Carmen Means and Rev. Jerry Macafee, in response to George Floyd’s death.

This movement is an action-filled cry for the political and systemic change needed within our country and for the collective advancement essential to our communities.’

https://www.wecantbreathenational.org

SIGN HERE

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Improve Maternal Mortality Rates and Health Care for Black Women in the UK

‘Black Women in the U.K. are 5 times more likely to die during pregnancy and after childbirth compared to White Women (MBRRACE, 2019). We need more research done into why this is happening and recommendations to improve health care for Black Women as urgent action is needed to address this disparity.’

SIGN HERE

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Medical Schools Must Include BAME Representation in Clinical Teaching

‘We call on the GMC to pass guidance requiring that course material in all medical schools must include ethnically diverse examples of case presentations - especially in clinically relevant instances where disease presentation differs between white and black and minority ethnic (BAME) patients.’ 

SIGN HERE

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Protect Afro-Textured Hair

‘The exclusion of black and mixed children from British schools is reaching epidemic proportions. Recent high profile cases have seen pupils excluded from school for their hair being too short, too long, too big and too full. Students have been excluded for fades, locks, braids, natural afros and more - effectively every style and necessary protective method for the maintenance and upkeep of afro hair has been banned.’ 

SIGN HERE

We can all do more!

 

Inclusion, Diversity, We Are Stronger Together!

 

We have designed these images to show support and raise awareness of vital issues.

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Inclusion

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Diversity

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Stronger Together


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In our Ethos we have a set of core values we stand by as a business.

Identity is part of our Ethos.

IDENTITY


Your identity is defined by your choices, values and qualities.

Establish who you are! Be who you want to be! Let fashion define you! There are no rules for expression! 

We believe in diversity, inclusion and bringing people together.


Things need to change

These are a few tips on what you can do to help be more understanding and actively support and help fight racism:
 

- Read a variety of books watch films & documentaries from all cultures

-Donate money to organisations or watch you tube channels which channel revenue to smaller communities

-Sign petitions of causes you believe in

-Write to your local MP ask them what they are doing to help, there are templates online

-Activity join protests or show your support online

-Do your research engage in challenging conversations

-Stand up for injustice

Listen learn and support where you can.

I have attached a resources link below with more information:

Resources